Use Their Words
Andrew Hitz
"It sounds mushy. I want French fries and you're giving me mashed potatoes."
—Tiffany Hitz (Band Director at Carson Middle School in Fairfax County, Virginia)
I heard my wife tell her jazz band this a couple of weeks ago and I thought it was great.
It reminded me of the importance of using the same words (and imagery) that your audience use. This goes for being a band director or a marketer.
Every single kid in that band immediately knew what she meant by french fries. In fact, it was probably the least number of words she possibly could have used to get that point across that clearly.